Prize competitions and promotions are becoming increasingly popular. Get things right and promotions can help to maximise income and product sales. However, get things wrong and you could find yourself falling short of Advertising Standards or worst still, your competition could be considered an illegal lottery.
Our specialist team can advise on all aspects of your prize competitions or product promotions, whether internally to your teams or those promotions aimed at your customers. We can support you with ensuring that your competition and promotion is run legitimately, in compliance with the law and the requirements of Advertising Standards. We can also provide a legal opinion as part of Meta’s RMG application process to ensure that you can continue to advertise your competitions and promotions on your social media accounts.
Expertise
Our prize competition, promotion and Advertising Standards specialists have supported clients with a wide variety of matters including:
- Supporting a manufacturer in the eyewear sector on various sales promotions to its retail stores, including the drafting of the promotion terms and conditions.
- Advising an insurance provider on promotional copy and advertisements to be displayed on the takeaway boxes of a popular food delivery service.
- Reviewing scripts of podcast advertisements to ensure compliance with Advertising Standards.
Our specialist team have experience with the following:
- Reviewing and editing prize competition, online raffles, product giveaways terms and conditions to ensure legal compliance.
- Advising on Advertising Standards and CAP Codes.
- Providing legal opinions as required by Meta’s RMG application to enable clients to advertise promotions and competitions on these social media platforms.
- Drafting bespoke terms and conditions for prize competitions and prize draws.
